Getting started in Social Media.. for small business

This week I am attempting to write an article on How to Market Your Business using Social Media. It will soon be available for you to view. In the meantime if anyone has any comments, please comment.

The first step of course…

Is understanding what social media is..

Social Media is… as defined by Wikipedia:

Social Media is the democratization of information, transforming people from content readers into content publishers. It is the shift from a broadcast mechanism to a many-to-many model, rooted in conversations between authors, people, and peers

But really and in layman’s terms – Social Media is where conversations happen, where communities are created and where the people (not just the webmasters of the world) start collabarating creating something together.

Ok.Ok. Thats my definition.

Now really social media is websites like facebooks, digg, reddit, wikipedia etc…
Its a website or place in which people can interact. For example on Digg.com users can digg articles, which in turn pushed the article ( or content ) to the top. Thus creating the content – like wikipedia described social media as.

Now everyone knows what social media is..

Let’s familiarize ourselves with social media.

Take a 15 mins to visit each of the following websites, create an account – and contribute…

1) Digg.com – http://www.digg.com/
2) Small Business Brief – http://www.smallbusinessbrief.com/index.php
3) Facebook – www.facebook.com
4) Wikipedia – http://en.wikipedia.org/

Now that you have visited, added and collaborated on each of these sites, you’ll see how easy it is. But before you go – I want you to go with one rule in mind, don’t just spam… add only ,if what you are adding can be helpful to others.

Summary

The best thing about Social media marketing for the small business owner is that it basically free and all it takes to do it is some creativity and time.

Check back on Thursday for more on social marketing.

RESULT – You’re now familiarized with social media sites and the idea behind it.

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