On Tuesday, I was at a Manger’s Toolbox Event hosted by The Vancouver Board of Trade. The event was titled: How to build a powerful, inspiring and effective website with Internet marketing guru Michael Linehan, owner of Marketing Alchemy.In his speech he talked about many of the basics of search engine optimization for the small business owner. Of most he was correct and I did enjoy about 90% of the speech.
One of the things he discussed is that not everyone is an internet marketer. Many people believe that because they promote their own website that they can be web designer/internet marketer. He said that just because you know SEO and you can built links your not an internet marketer. Personally I about 50% agree and 50% disagree.
His point is that if your internet marketer – thats what you do 100% of the time. My point isthat if you do SEO, SEM and anything that has to do with website promotion you are marketing on the internet. And are preforming the duties of an Internet Marketer.
Now here is where it gets tricky. Within internet marketing their is sub categories such as Social media Marketing, Search engine marketing etc… Now what does that mean to you as a small business owner?
As a small business owner you do not have to be versed in all of these professions. As a small business owner – you just need to know that basics. You need to know the basics of having your website optimized (meaning on page optimization), you need to know how to build links and understand how the search engines work. You should be familiar with the basics of social media marketing as this is fast becoming the new way to market online.
Having just the basics done as a small business gives you an edge on the competition – as Michael Linehan stated, You would be surprised to see how many of the large corporations websites’ are not optimized.
* I wrote a post over at Xemion.com about why it’s important to attend conferences – if you’re interested take a peek…