Measuring Visitor Loyalty – SIMPLIFIED

You might want to measure loyalty of visitors to your website as a way to measure success. Since content website don’t generally have the use for sale, conversation rates, etc…

To meausre the success of your website (content website) you should be measuring Loyalty, Length of visit and Recency (When was the last time they visited?) and Depth (how far did they wander).

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A review of Online Dating sites post 1 of 3

Now, those of you who know me – know I have been dating. And those of you who know me just a little bit know I am quite aggressive. So once I was single I decided to try online dating. I didn’t just date a couple of people, I was serious about it. My girlfriend, Melanie calls it power dating. I managed to go on 2-3 dates  per week. I think that’s quite a bit considering online you need to first chat with them for awhile before actually meeting them. Ok so off we go with my review. First let’s outline the sites I used.

Eharmony.ca

They eharmony_myhomesay, At eHarmony, our patented Compatibility Matching System® narrows the field from millions of candidates to a highly select group of singles that are compatible with you. Unlike other sites where you can post a picture and paragraph and then browse the profiles of other users, eHarmony does the matching for you based on 29 DimensionsTM of personality that are scientifically-based predictors of long-term relationship success.

You are probably wondering – is this true??? Here is the scoop. I smoke. They matched me with people who smoked or didn’t mind smokers. Not rocket science right? Well….they couldn’t for the life of them figure out that height was important to me. (Ummm if your 5’8″ and I wear heels you look like a dwarf). They continously matched me with guys who were 5″8″ and 5’6″. I was starting to wonder where all the tall guys went… They even managed to match me with a guy who was 5’4″. Do they even make those anymore? They must- they are on eharmony.

I have to admit I did really enjoy the “Guided Communication” process of eharmony. What is guided communication? First you read their profile, then you ask them 5 questions, they answer, you send must haves – can’t stands, they send theirs, you send 3 paragraph questions, they send theirs, then you enter open communication which is much like facebook messaging. (see screenshot below of guided communication)

Type of people?eharmony_guided

Girls are definitely wondering – what type of guys are there on eharmony? My opinion guys that are a little more serious about a long term relationship then you will find on the free sites. And yes I’ve been there as well. And lots of short guys.

Usability

Here it comes the web person in me? Was the site usable? Totally the site was mostly well designed. The landing page is easy to use,  seems to have everything I need right there. My only complaint about the usability of the website was that to close a match you need to scroll to the bottom of their profile and click “Close Match” then select a reason then click, “Close”. When in reality there should be a button beside there name to close in your matches list. For example if I see that Mark, in Redwater BC is a match and I don’t even know where RedWater is then I want to delete him… Make it easy for me eharmony.ca

End result/My review

We don’t know yet. I met 2 very nice guys and I’ll let you know how it works out.  Overall I give the site a 3.5 out of 5. Good site- great ideas. Greatness is a little exaggerated and matching system is not up to snuff. But the quality of the people seemed to be there I mean I am on there.

Stay tuned for plentyoffish.com and lavalife.com

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Using facebook

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Add a poll to a Facebook page

1. Go to http://www.facebook.com/apps/application.php?id=20678178440

2. Click Add to My Page

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3. Choose your page, then close.

4. Go to your page (ie. Delta Riding Club) The poll application now is in the tabs at the top.

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5. Click on the Poll tab at the top of your page

6. Click Create A Poll on the right hand side

7. Fill out the form. Click Submit

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8. Publish your poll

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9. Invite your friends to take the poll. Currently you can send only 6 invites

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10. And here is the result

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11. Now to check your results, visit your page and click the Poll tab then on the right hand side click My polls
12. This is where you can edit your polls, see what the results are and send it to more people.

A note about polls:
If you create multiple polls for a page only the last one will display.

To REMOVE the Poll from page you have to click ‘Delete’ on polls results page and click ‘X’ on the page. If poll comes back do it again as you may have created more polls for the page and deleted only the last.

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Using facebook

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Be a Usability Participant – Get $75 Gift Card from Boston Pizza

I’m recruiting some more great volunteers to help Boston Pizza make sure that their website is awesome for our launch. In return – we’re giving you a 75$ Gift certificate valid for any Boston Pizza.

We are looking for a 10 people to participate in a study geared towards refining the new design of our website. The study generally takes approximately 90 minutes where a facilitator will walk you through a number of tasks on a proposed site design.

I am currently looking for participants from all provinces accross Canada. We are looking for participants of any level computer knowledge. Even if you are not available but you know a friend who is – please pass this along.

As a target user, you are in the best position to tell us whether the design and content organization makes it easy to use our site. As a thank you we will be offering selected participants $75 Boston Pizza Gift Cards.

If you are willing and able to participate on Monday May 4, 2009 or Wednesday May 6, 2009, please reply to
Alicia Harper at harpera@bostonpizza.com with your contact details and the best time to reach
you. I will need to confirm a few details to ensure that we have a number of different types of participants.

For the testing you a not required to go anywere, all testing can be done from yourhome on your own computer. However if you are in the Lower Mainland – we do ask you come into our testing office.

Look forward to hearing from you.

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A long time coming: Northern Voice 2009

I know it’s been along time since I have blogged – unfortunately work gets in the way of me actually getting anything done.

I attended Northern Voice on both the Friday and the Saturday. Friday for me was kind of a flop. Although food was much better this year. Way to go Northern Voice! Friday the keynote was excellent with Stewart Butterfield but from there it went downhill. Well at least with the sessions I attempted to attend. The Mobile track was a complete mess. I personally felt they were completely un-organized and that they gave the impression that they didn’t know what they were talking about. Of the Friday the session titled, The Death of Advertising” was probably the best. It ended up being more of discussion on the advertising industry then anything, but I was OK with that. It was nice to see everyone has the same thoughts as I do.

Saturday was filled with some more prepared speakers I felt, which was nice. Overall I enjoyed both the keynotes the best – but I guess that’s why they are keynotes??? Rob’s was by far the funniest but Nora’s was excellent as well.

Sorry I didn’t get into details on each session – right now I am sitting in some pub in Mississauga waiting to go the airport to return home and don’t have my notes with me.

If anyone wants more detail – send me an email and I’ll fill you in.

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